SOCIAL CLUB / WORLD
Dave East for Social Club
From the heart of Copenhagen.
Photographed at the Social Club showroom in Copenhagen, Dave East wears the grey Butter Soft crewneck and sweat pants with the ’26 Pinstripe Snapback.
The campaign brings the New York artist into the Copenhagen setting of Social Club, an independent streetwear label founded in 2022 and rooted in ’90s and early 2000s New York hip-hop culture.
The Butter Soft pieces feature an embroidered Social Club logo and a regular European fit. The cotton A-frame snapback features 3D front embroidery and was produced in an edition of 100 pieces.
Photography: Nats Lounge.